With a career as a leading driver of digital growth across media, music, news, entertainment, and travel operations in India and the US, Abhesh Verma has set his sights on a new area to develop. Positioning himself at the forefront of the digital transformation of capital fundraising, Abhesh founded DigiFundswith Anil Valbh and Prabhat Singh in 2022.
With DigiFunds, Abhesh has built an asset-backed fundraising platform that enables businesses to obtain sustainable and significant capital funding to scale and expand their operations. This secure model facilitates the initial coin offering (ICO) process and provides businesses with the financial backing they require to take their venture to the next level.
This month, Abhesh found time to tell his story and illustrate how his expertise in building scale and conceptualizing new business initiatives are helping the team build DigiFunds.
This interview has been condensed and edited for clarity.
What led you to create DigiFunds?
I have always been an entrepreneur. I have worked for search engines, online music streamers, and broadcast news platforms, all the time driving growth and generating traffic.
For the past 5,000 years, money has allowed people to store wealth, and trade goods and services indirectly. During this time, money has been on a constant march of progression. It has advanced from the early bartering to the widespread use of banknotes to blockchain-protected digital tokens.
As well as being inherently valuable and transferable, the opportunity to evolve money further with code is enormous. Programming money means introducing control and code to it, which would help reduce the risk of loss through fraud by bad actors, democratize it by opening it up to more people, and provide unrivaled transparency and seamlessness.
I wanted to apply my experience developing and implementing strategies that have driven business growth across many sectors, to a new area.
With a history in digital markets, including e-commerce, digital media and advertising, online music, OTT and entertainment, mobile apps, and Fintech, fundraising made sense. Its opportunities are endless.
What are the benefits of digital financing over traditional routes?
Digital finance is much more democratic than sourcing funding through private investors and bank loans. Asset-backed tokens offer a unique opportunity for investors from diverse backgrounds, irrespective of their familiarity with digital assets or startup wealth. Investors can now back promising ventures using real-world currency, which is then transformed into digital tokens and directed toward their chosen businesses.
As everything around us becomes digital it makes sense for finance to follow the same route. Traditional methods of raising capital can be slow, with many steps that trip you up, right when it matters most. Launching a new product or service is key to business success, so a frictionless path makes the most sense.
The DigiFunds platform brings a level of seamlessness and transparency that you cannot find elsewhere.
What makes the DigiFunds prospect unique?
With DigiFunds, we are not just targeting a single end user. Our platform opens up unlimited opportunities for both investors and businesses looking to raise funds.
For businesses, the platform offers an alternative means of raising essential capital without the limitations imposed by traditional vehicles. Our platform provides a secure, transparent, and efficient funding model, allowing companies of any size and from any industry to access the capital they need to thrive and succeed.
For investors, DigiFunds represents a refreshing change from the often obscure digital investment platforms currently available. As an open market, transparency is at the core of our platform, ensuring that individuals can invest with confidence, knowing that their assets are secure and protected.
The platform is designed for both small and large companies seeking to secure funding, expand their operations, and achieve their maximum growth potential. Through DigiFunds, we liberate businesses from the burden of expensive bank loans, hedge funds, or private equity, enabling them to leverage digital financing methods that provide increased flexibility, potential, and opportunities.
Digital tokens also allow for fractionalization, which means smaller portions can be invested in, widening the pool of investors and maximizing fundraising opportunities.
DigiFunds breaks down the barriers to fundraising, not only imposed by the traditional finance industry but also by the limitations of existing digital platforms. We are taking a step towards building a more democratic and secure investment system that prioritizes efficiency and transparency. Our platform is designed to protect the interests of investors, companies, and the overall economy, while providing a seamless and empowering experience for all stakeholders.
Find out more about the DigiFunds platform here.